Category Archives: eCommerce

eCommerce Scenario–guide to the overall eCommerce landscape

Posted on February 13, 2012 by Sanjeev Gupta

eCommerce implementation are complex and each implementation has it’s own uniqueness. That said, like any other technology stack implementation, these implementation too can be broadly classified based on commonalities that exist amongst them. These commonalities are based on the scenarios … Continue reading →

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Hybris Multi-Channel Suite – a quick review

Posted on January 27, 2012 by Sanjeev Gupta

Recognized for its multi-channel ecommerce offering and a flexible architecture, Hybris poses a strong competition to IBM and Oracle (ATG) in the enterprise eCommerce software space. Hybris Multi-Channel Suite offers to build a consistent customer experience across multiple channels like … Continue reading →

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Do all roads for eBay lead to X.commerce ?

Posted on December 25, 2011 by Sanjeev Gupta

eBay was one of the most notable successes during the dot com boom. One of the reason being that eBay offered an enormous opportunity to individuals and small merchants by opening up the huge online marketplace from them. That said … Continue reading →

Posted in Acquisition, eBay, eCommerce, GSI, Intershop, Magento, PayPal, X.commerce | Leave a comment

Magento eCommerce Review

Posted on December 12, 2011 by Sanjeev Gupta

The fastest growing eCommerce platform in the recent past, Magento is a PHP based Open Source eCommerce platform. Magento is also the youngest member of the eCommerce platform family; that said the brains behind the product have been around in … Continue reading →

Posted in Commercial Open Source, Detail, eCommerce, FOSS, Magento, Open Source, Reviews | 1 Comment

Microsoft Commerce Server – breaking off or just taking a pause

Posted on November 13, 2011 by Sanjeev Gupta

I was a bit surprised (but not shocked) when I read Mary-Jo Foley’s blog about Microsoft offloading it’s Commerce server. Not shocked cause Microsoft commerce hasn’t been a particularly well recognised product offering in the eCommerce space. In my years … Continue reading →

Posted in ATG, eCommerce, IBM, Microsoft, Oracle | 2 Comments

ATG acquisition by Oracle – impact on your eCommerce Strategy

Posted on November 3, 2010 by Sanjeev Gupta

What can be seen as the biggest news maker in the eCommerce space – Oracle has agreed to buyout ATG Inc for about $1Bn. Seen as Oracle’s strategy targeting IBM – this acquisition brings together ATG’s leading eCommerce product with … Continue reading →

Posted in Acquisition, ATG, eCommerce, IBM, Strategy | Leave a comment

Digital Marketing – is it just being Digital or Interactive too ?

Posted on October 23, 2010 by Sanjeev Gupta

I was reading thought the Digital Marketing definition on Wikipedia and realized that it’s been updated to include TV & Radio – the traditional channels of marketing. If literally speaking, Yes TV & Radio too are digital channels – but … Continue reading →

Posted in Digital Marketing, eCommerce, Web 2.0 | Leave a comment

Whats next for ATG Portal users ?

Posted on October 7, 2009 by Sanjeev Gupta

ATG is going full speed with its eCommerce suite & expanding it’s foot print in the eCommerce space : release on ATG 9 late last year followed by the early access release of the commerce suite 9.1 in June . … Continue reading →

Posted in ATG, eCommerce, Portals | Leave a comment