ATG acquisition by Oracle – impact on your eCommerce Strategy

ATG acquisition by Oracle – impact on your eCommerce Strategy

What can be seen as the biggest news maker in the eCommerce space – Oracle has agreed to buyout ATG Inc for about $1Bn.
Seen as Oracle’s strategy targeting IBM – this acquisition brings together ATG’s leading eCommerce product with strong roots into retail industry on one end and Oracle’s ERP, CRM, Retail & Supply Chain solutions on the other. The combined offerings will be targeting to help customers consolidate their commerce activities  and provide a consistent experience across channels.

This acquisition is expected to close by early 2011 subject to stockholder approval, regulatory & other customary closing conditions. If execute well, this can put forward a  stiffer competition to IBM’s WebSphere Commerce offering.
Oracle has had the history of having competing products in it’s basket which has been of concern to it’s customers as well as SI’s. Similar to Portals, in this case Oracle would need to define it’s ATG strategy visa-vis iStore & Siebel – it’s other eCommerce offerings. While I’m sure ATG eCommerce will not get the same treatment as BEA, we still need to see how Oracle defines it’s eCommerce strategy.

Leave a Reply

You have to agree to the comment policy.